917 Diaries

by Fernanda Brandao

917 Diaries by Fernanda Brandao


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Fernanda Brandão and how it all started

I moved to New York in 2009 to attend Parsons’ Associate program in Fashion Marketing and later transferred to FIT, where I got a degree in Fashion Merchandising Management.

My Marketing and Sales professional journey in New York started at Diane Von Furstenberg, where I interned at their Marketing department and was later hired to work in retail.  Since then, I was the NY correspondent for a fashion blog hosted at Glamour magazine (Brazil), worked with multiple startups and companies in the fashion, beauty, interior design, wedding, property management, and health areas.

I love fashion, but above all, I love and appreciate beauty and creative ideas that make me wish they could be a part of my world. This applies to fashion, art, interior design & architecture; a book with a great and interesting story, a well-developed business project or concept, great music, movies & shows… Anything and everything that can inspire and intrigue me.

After more than a decade living in New York, I decided to come back to 917 Diaries and start writing again. What was once a space for multiple weekly news and quick tips will now be a place for me to write longer (and fewer) articles. I want this to be a space where we can talk about inspiring traveling, retail & marketing business stories which can be turned into tips about New York and the places I got to explore since 2014 when I stopped publishing here.

Where the 917 Diaries name came from 

917 is one of the New York area codes and the number associated with the island of Manhattan.

Diaries came to mind when I thought about sharing New York stories and experiences through multiple perspectives. This blog was never to be just about me, and I wanted to publish interviews and collaborations where New Yorkers could talk about their experiences, tips, and stories – their Manhattan diaries – or, in this case, their 917 Diaries.

For me, it’s very important to be able to explore and talk about New York from a diverse perspective. This is what the big apple is about, and I wouldn’t be able to showcase the city and give tips the way I wanted to if it weren’t for all the great and inspiring people willing to share a deeper glimpse into their worlds.



– All collaborations and/or sponsorships will be disclosed within the respective editorial.

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